Email marketing is an effective way to open a sales conversation
Successful B2B email marketing is based on high-quality contact lists, contacting the right decision-makers and the right kind of message.
We offer B2B companies a reliable solution for the front end of sales. We manage the preparation of contact lists on behalf of the sales teams and build personalized e-mail marketing campaigns, which we use to handle the first contact with potential customers.
The quality of the leads improves, the sales pipeline is filled with interesting sales opportunities and the sales team has more time to focus on the essentials.
– EMAIL MARKETING STEP BY STEP –
This is how our process progresses
Kick-off meeting
Email marketing is always started with a joint kick-off meeting.
In the meeting, we go through together what your company’s ideal target group is like and define what kind of companies we will contact.
Together, we also plan the angle from which we approach potential customers, the tone of the e-mail messages and the action we want to direct the leads to (CTAs).
We agreed on the practical actions of the campaign, such as the creation of a common e-mail box and the start time of the campaign; usually, email marketing is started within about 2-3 weeks after the kick-off meeting.
Building contact lists
After the initial meeting, we build the contact lists according to the criteria agreed upon together.
When building contact lists, we use domestic B2B target group tools, which enable us to map the potential target group as comprehensively as possible and to identify the right decision-makers from the crowd.
In addition, we can also carry out separate prospecting by collecting relevant contact information from, for example, decision-makers’ LinkedIn profiles and company websites.
We send the contact lists to you for approval before starting the actual email marketing. At this point, for example, current customers and other companies that do not want to be contacted can be removed from the list.
Drafting a message
We prepare the message contents of the email campaign for you according to the jointly agreed guidelines.
We usually write three separate e-mail messages for campaigns, which will be sent to potential leads approximately every 2-3 days.
We will deliver the contents of the message to you for approval within a few days of the initial meeting. At this point, the content of the message can still be edited.
If necessary, we do optimization and A/B testing of the messages even during the campaign to increase the opening and lead percentage of the messages.
Email marketing
We contact potential leads by sending campaign messages to selected decision makers.
We send e-mail messages in the name of your sellers using a separate e-mail box created for our cooperation.
We start the campaign by “warming up” the e-mail box. During the warm-up phase, the number of messages sent is moderate and the sending pace is calm. In this way, we ensure the development of the address’s reputation and that the messages are delivered in the future.
We increase the number of companies we contact after the warm-up, and after reaching a normal pace, we approach about xxx of your potential business customers per week by e-mail.
Forwarding leads
We will process all responses received through the campaign on your behalf, and we will only deliver warm leads to your sellers.
We will take care of the monitoring of the shared e-mail box in its entirety for you. We go through all the answers received, send follow-up messages and ask clarifying questions, for example, if we haven’t reached the right person, and we politely respond to those who express their unwillingness to continue the conversation.
We forward all positive responses received through the campaign directly to your seller’s actual email, in which case the responsibility for continuing the conversation is transferred to him.
Positive answers include, for example, those where the contacted person wants an offer; expresses interest in the proposed follow-up action; indicates a time for further discussion or asks questions that can be interpreted as an interest in the offered service or product.
Reportage
We report on the achieved results every month.
We deliver a written report on the results of email marketing once a month.
The report shows, among other things, email opening rates, response rates and achieved lead rates.
In addition to monthly reporting, we organize a separate quarterly meeting every four months, where we review the functionality of email messages together. We agree on the continuation of the service and plan a strategy for the next quarter.
– EMAIL MARKETING STEP BY STEP –
Why choose us as a partner?
Leadbound offers a precisely targeted and systematic way to handle the front end of sales. Clear pricing and a transparent process are our strengths.
The best aspects of our solution are its ease of use and the steady growth it enables in the number and quality of leads.
Our successful email marketing is based not only on hyper-targeted contacting, but also on our ability to understand our customer’s business needs and personalize campaigns in a way that appeals to the target group.
Pricing
2 months / 400 companies 1250e / month
1750 € / month
- We contact 400 companies per month
- During 2 months, 400 companies are contacted
- The campaigns are implemented in the name of one seller
2 month/ 600 companies 1450e / month
1750 € / month
- We contact 600 companies per month
- During 2 months, 600 companies are contacted
- The campaigns are implemented in the name of one seller
- WHY EMAIL MARKETING? –
An accurate and cost-effective way to approach and a pleasant way to receive a marketing message
- E-mail marketing can be used to reach large target groups and still target marketing extremely precisely. By automating messages, the process can be streamlined and the resources used for it can be minimized.
- Compared to cold calling, email marketing is a much more recipient-friendly approach. The opening of the conversation does not interrupt or disturb, and the recipient of the message can reply to the message exactly when it suits them best.
- Testing different approaches and tracking responses, as well as developing marketing based on the data obtained from them, can be done easily and systematically.
- Email marketing is one of the most cost-effective ways to approach potential customers, and the investment made in it usually pays for itself many times over.
Do you want more quality leads directly into the sales pipeline of your sales team?
Leave a contact request, and together we will review the current situation of your sales process and map out how Leadbound outsourced email marketing would help your company to increase sales.
